Answer the questions Assignment Example | Topics and Well Written Essays - 250 words - 3

Answer the questions - Assignment ExampleIn experiment 1a and 1b, they sought to demonstrate how failing to donate when a indulgent harvest-festival is referenced affects self-image. Experiments 2a and 2b complemented the prior experiments by establishing the effect of reference products on donation choices. The final experiment (3) sought to test the theory behind donations and reference products by using the same reference product (a blender) as hedonic and functional (29).The researchers established that consumers are inclined to donations whereby there is reference to a hedonic product as hostile to when a utilitarian product is referenced. In addition, when a similar product is used both as a hedonic and utilitarian reference, consumers will donate more on the hedonic reference. The researchers noted that place rates for donation reduced when larger amounts of money are requested regardless of referencing a hedonic product. Such results were not expected. However, they re commended that future research ought to focus on the relation between the reference product and the amount of money requested